Corporate Organizers also turn on Great Events

Corporate Organizers
Calendar Planner Organization Management Remind Concept

Corporate Organizers from Google, SAP and Bayer are among the best event space creators. This week, Google’s efforts reached a major milestone by hosting the first Google Xi event in New York. ์นด์ง€๋…ธ์‚ฌ์ดํŠธ

For a variety of reasons, they look beyond the knowledge that meeting companies provide and create resources tailored to meet their needs. They don’t see this as a hobby of the wheel but as a necessary change, a combination of document management and strategic organization management (SMM). They have revealed some fascinating insights into bringing people together and creating new relationships along the way.

Google is redefining what events should be

Google Experience Center (Xi) started as a personal desire of Megan Henshall, Director of Strategic Solutions for Global Events at Google. “2021 is the year of, okay, now what, let’s figure this out. I’m very angry and confused about how I’m going to bring our plan back to 2021,” he said at the Skift Event Conference Meetings Summit. Looking for ways to overcome the challenges posed by Covid patients, he called on people at Google and outside experts to help.

โ€œIf we’re going to answer this big question about what the future of event and experience design might look like, maybe we’re not going to do it alone or in silos,โ€ Henshall said. The collaborative process has enabled Henshall to follow a wide selection of meeting makers, experts and people far from the company. It also created a greater demand for the work. “Because of the connections and relationships we’ve built, we’re no longer trying to answer the question of what the future of events could be.

We’re answering the question, what should they be?” Henshall said. “But how can we use our discipline to do good and make the right choice on behalf of our audience, creating for others instead of against our goals.” ์˜จ๋ผ์ธ์นด์ง€๋…ธ์‚ฌ์ดํŠธ

Evolving Into an In-Person Event

Henshall predicted that his passion would lead him to technical solutions, demonstrating ROI and rigorous data analysis. It fits well. “And it’s not about generating revenue dollars or avoiding debt. It’s about community and connection and helping people be who they want to be with people,” Henshall said.

The project began quickly, naturally, and officially began, and Xi was officially unveiled in August 2021. His description speaks of serving as explorers, diggers, and bridge builders; and demonstrate a desire to move from a return on investment to time well spent. Ultimately, the project was designed to benefit Google, but as one of the largest and most powerful companies in the world, it can have a positive impact on the organization as a whole. A remarkable work born in the city of Xi is the work of Neu. It seeks to help program and experience creators create an inclusive environment. Xi’s key community partners include programming and human experience experts at Storycraft who contributed their experience profiles to the Wheel of Being.

Being is a central theme in many of Xi’s works. Others include measuring success at scale, company listening and support, and timely response and impact management. The latter has led to the testing of ideas and technologies that can give planners a better understanding of the reaction and behavior of the audience in events. Partners include Cognitive Resonance, Immersion, Zenus and Meeting Pulse.

Upgrade to a personal program

There are high expectations around bringing together a community of professionals for live events. Xi Days was billed as the inaugural event, the first in a long series.

Xi’s day schedule combines a series of speakers and exhibitions and galleries, with plenty of opportunities for panel discussions and one-on-one networking. Google describes it as a multi-sensory experience that allows each participant to participate differently. It offers non-traditional experiential content that focuses on fun, games and wellness. Bringing it all together are key principles that underpin the community and testing process. Among them is to remain open and open to dialogue, to accept undefined outcomes, to feel comfortable being together as a community, and to pursue “goodness.”

In addition to in-house speakers, Google is working with different people to inspire the Xi Days audience. These include creative agency Haute, textile and product designer Lori Weitzner, perfumer Mane, game experts Sloomoo Institute, engagement experts Storycraft Lab, design experts and Live Role Playing Games (LARP) College of Extraordinary Experiences, wellness tech company TUNE, and architecture and design studio Reddymade. ๋ฐ”์นด๋ผ์‚ฌ์ดํŠธ

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